Our Story




Imagine…you’re walking down a quaint neighborhood street with unique, one of a kind shops. It’s Montana Avenue, in Santa Monica. You stop suddenly. Something has caught your eye. A shop window filled with treasures. Diamond encrusted hoop earrings, a cuff bracelet that looks like Italian renaissance, and an engagement ring that looks so delicate and fragile yet magnificently set with yellow and white diamonds. There’s so much to look at. You must go into the store. If the window display stopped you in your tracks, what you find as you enter makes your mouth water. You’ve never seen so much fine jewelry in such a small store. The staff is friendly and welcoming, it’s comfortable and easy to shop here.

How is it that you’ve never shopped here? Is it new? No. Cabochon Fine Jewelry has been here since 1989. Opened over 28 years ago by Sheila Mashian soon after she graduated as a certified Graduate Gemologist from the prestigious Gemological Institute of America, she opened her store offering fashion forward fine jewelry to a loyal local clientele. Her clientele celebrated life’s milestones by shopping with her for engagements, weddings, anniversaries, new babies, birthdays and everyday treats. Word spread thanks to loyal clients and friends.

A message from Sheila:

28 years ago I opened the store that I would want to shop in. I wanted to be the first to introduce new trends to L.A., quality design selections and personalized customer service. I am proud to say that I’ve never lost sight of my original goal.

Cabochon introduced vintage inspired hand engraved platinum engagement rings customized for your diamonds. Our selection of diamond hoops from huggies to sexy larger sizes is matched by none. When the stackable ring craze began there was no where to shop but Cabochon. We have hundreds of rings in every conceivable design and combination.

At Cabochon every sale is personal.